Patricia Fripp, a sales presentation expert, urges that presentation skills are important because at the beginning of your career, how you present shows how good you are for a job. It doesn’t matter how good you look on paper, you need to be able to present your ideas well. She explains that there are three ingredients for every type of presentation: (1) Decide on the structure of your presentation. What is it you want to say and why does the audience care? Provide specific proof. (2) Script the opening for brevity and specificity. (3) The last words must linger; never use a closed question. She also suggests putting ideas and remarks together into a conversational style with shorter sentences and a spoken rhythm. The more you practice, the more it sounds like you haven’t practiced. When speaking or presenting to a senior manager, start with your conclusion right up front and get to the point. She refers to it as “report on the deals, not the details”. To rise above the competition, interview the company thoroughly to be well prepared for the interview. Show how you can add value to the company. Finally, she has a content rich website that includes free information such as a special report on the 12 Mistakes Sales People Make in the Presentation.
Patricia Fripp is an award-winning speaker, sales presentation trainer, and executive speech coach. Fripp delights audiences, electrifies executives who speak, and transforms sales teams. Meetings and Conventions magazine calls Patricia “one of the country’s 10 most electrifying speakers.” Kiplinger’s Personal Finance says, “Patricia Fripp’s speaking school is the sixth best way you can invest in your career.” She is also the author of Make It! So You Don’t Have to Fake It and Get What You Want.www.fripp.com
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