Steve Rushmore discusses the importance of a cover letter and how it can make a difference in the application process.
To download this podcast, click hereSteve explains that cover letters are your introduction, and allow you to have a creative approach to quickly describe who you are and what you can do for the employer. Steve reads the first paragraph of every cover letter, but only about 5-10% of the cover letters interest him enough to finish. A bad cover letter focuses on what the company can do for the person rather than what the person can do for the company. Steve advises that it is also very important to know who to send the cover letter to; it must be addressed to a specific person. The cover letter should also have a specific goal such as a specific job offering within the company rather than just any position the company can offer. In addition, Steve urges that the applicant must have researched enough to know what the company does, where the company is positioned, and that they must have a burning desire to work with the company. He then wants to understand how the applicant’s skill level will fit into the company, with specific examples about the applicant’s background and how their skills will help the company achieve its goals. His last bit of advice is that the key to a great cover letter is to show that you are applying for a position to help the company achieve its goals. Steve also provides examples of good and bad cover letters to help listeners better understand their impact.
Steve Rushmore is the president and founder of HVS, a global hospitality consulting organization with more than 25 offices around the globe. He directs the worldwide operation of this firm and has provided consultation services for more than 12,000 hotels throughout the world during his 40-year career. He was one of the creators of the Microtel concept and was instrumental in its IPO. Steve is a partner in HEI Hospitality, LLC, and a hotel investment fund, which makes him one of the few hospitality consultants that actually invest in and own hotels. HVS, which Steve founded in 1980, has provided consulting services for thousands of clients in all 50 states and more than 60 foreign countries. Steve has a BS degree from the Cornell Hotel School and an MBA from the University of Buffalo. He holds MAI and FRICS appraisal designations and is a CHA (certified hotel administrator).
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